Amy Jo Kim's fantastic overview to the concept of "gameification"…the concepts, tools and techniques that make successful games so…successful, all wrapped up into a single deck. Stellar.
2 Replies to “Overview of Gameification”
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I love this post, although I’m not entirely sure I agree with the idea that good games require a balance of skill and challenge. Some of the most successful games that we see these days (Farmville, for example) require little skill and doesn’t pose an enormous challenge. Either way, very thought-provoking piece, and I definitely agree that games have come a long way and can be further integrated into the marketing process.
Hey,
Great presentation! Good points
Thanks,
Nur