Mary Meeker and Matt Murphy share their trendspotting for mobile for 2011. Required viewing.
Top 10 Mobile Internet Trends (Feb 2011)
View more presentations from Kleiner Perkins Caufield & Byers.
Key trends to watch, according to Meeker and Murphy:
- Ubiquitous Computing – Real-time connectivity / 24×7 / in palm of hand
- More Affordable – Device and data plan pricing falling
- Faster – Networks and devices improving (owing to Moore’s Law)
- Personal – Location / preferences / behavior
- Fun to use – Social / casual / reward-driven marketing
- Access nearly everything anywhere – “Stuff” in cloud
- Explosion of apps and monetization – More and making more money
- Measurable real-world activation – Driving foot traffic to physical stores
- Reward / influence behavior in real-time – for exactly the right people
And right behind those…
- HTML5 vs. downloadable apps
- NFC (Near Field Communication) for payment / offers / loyalty
- Consumer led mobile health for monitoring / diagnosis / wellness
- Rapid enterprise adoption of tablets for productivity
- Tipping Point – > 50% population in developed markets will have Smartphone
- “SoLoMo” – Social / local / mobile converging
- “Gamification” – Ultimate way to engage a new generation of audiences
- Empowerment – impact of empowering billions of people around the world with real-time connected devices has just begun
Check out the whole deck.
very interesting post I wonder when you’ll have another post with this content?
Nice information. I wrote a blog post a few weeks ago about social shopping (http://andrewbschultz.com/social-shoppingsocial-buying/) that relates to your “driving foot traffic to physical stores” bullet point. The convergence of Social/Local/Mobile, as you say, is an important factor in the ability to do so. My thoughts were spurred by a great article by IDC’s Michael Fauscette, which I linked to.
I like this presentation because of the way it pulls together a wide range of technology/social trends today into a well-synthesized analysis. They’re right – it’s going to be a fascinating decade.
Good stuff in this article. Things are a changin’; especially with the advances of technolgy in smart phones, text marketing, and mobile ads.
I am looking forward to the HTML5 as well.
Should ne interesting…