A Customer Love Letter To Delta

Delta Airlines saved my ass today after Alaska screwed up, royally. Delta went way above and beyond and, either through process or (more likely) through employee empowerment, got me where I needed to go against all the odds. Here’s what happened.

 

Last night, I boarded am Alaska/Horizon flight for San Jose to Boise to go skiing with my family for the long weekend. I’d had a meeting earlier in the day in the Bay Area, so Lisa and the kids had gone ahead and had already flown to Boise and were going to pick me up at the airport when I arrived. My flight takes off; I’m on one of the high-wing twin prop Bombardier Q400s on the last flight of the day. The flight takeoff was delayed about an hour as the Alaska flights were all delayed due to weather, but no big deal.

 

About an hour into the flight as we are about to hit the Sierras, the pilot comes on saying that the in-flight wing deicing system is showing a failure/warning light, and that out of an abundance of caution, we are going to turn around and fly back to San Jose. Ok, good call, Cap’n, as falling out of the sky as a result of ice on the control surfaces is almost completely guaranteed to ruin one’s day. We turn around, fly back to San Jose and then spend about a half an hour making big, lazy turns over the Bay as we try to burn off fuel since we are over our allowable landing weight. Finally, we get the plane down to a safe landing weight and line up on final approach. We land uneventfully.

 

As soon as we touch down, I call Alaska’s reservations call center, where the call center rep does a great job booking me on a Delta flight the following morning at 10am. All good, I get it. Stuff happens and we’ll try this again tomorrow. They unload all the bags from the Alaska/Horizon plane, I grab my stuff, call Lisa and let her know I’m going to be a day late and to hug the kids, and I head home, getting to sleep about midnight. Before going to sleep, I check my email and see the confirmation of the flight change from Alaska in there, and showing my Delta flights and both my (old) Alaska confirmation number and my (new, confirmed) Delta confirmation number. I go to sleep and wake up at 6am, just to have plenty of time to get back to the airport, park (again) in long term parking, and get checked in.

 

I drive back to the airport this morning at about 8:00am, and try to check in at the Delta counter. They pull up my reservation and…they can’t check me in. “Um, why not?” I ask.

 

So. It appears that after the Alaska flight was canceled last night after returning to San Jose, the Alaska gate agents took it upon themselves to rebook everyone on a new, unscheduled flight at 7:00am this morning on the same Alaska  plane from last night. Doing this invalidated the ticket that I had on Delta (even though I had a Delta confirmation number *that Alaksa gave me*). More importantly, I received NO notification from Alaska of this change. What I had was a belief that I was on a Delta flight at 10am, and the confirmation information to back it up.

 

At this point, I’m a man without a country. I have a Delta confirmation number, but no ticket (since Alaska pulled it back into their system). The Alaska flight that they rebooked me on (but failed to inform me of) has left. And now all Alaska AND all Delta flights are sold out of seats for the rest of the day.

 

Through all of this, the individual desk agents at Delta are trying to find a solution for me. They are trying different routings. They are going back and forth with both Alaska personnel at San Jose AND working the Alaska call center on my behalf. At one point, the had me routed in a First Class Delta seat out of SFO (spiffy, yo), and were calling a shuttle bus to take me from San Jose to SFO (that didn’t work out as there wasn’t enough time to make the flight out of the other airport). Finally, after almost 90 minutes of typing codes into their system, finding some way to pry the ticket out of Alaska’s system and into theirs, AND somehow getting me a confirmed seat on an oversold flight, the Delta agent tells me to run up to the gate. I don’t have a ticket, mind you…all I have is a printed paper that says “Seat Request” on it. “Do I need a ticket?” I ask. The Delta agent says that I have all that I need. I race through security and charge to the gate. As I get there, the gate agent is calling my name.

 

“Here!” I say.

 

He prints out boarding passes for me, but we are still not done. In doing all of this, I need to have *paper* tickets to affix to the boarding passes. The paper tickets are back at the check in, on the other side of security and a half-a-terminal away and on the other side of the gargantuan security line. “No problem,” says the gate agent. “They’re being brought up for you.”

 

While the 90 minute saga was going on, the lead agent at Delta had given me a meal voucher for the inconvenience that this whole ordeal was taking. (So, check this…Alaska f’d up, and Delta gives me meal vouchers for the inconvenience.) I decided to go over and grab a slice, and while I’m waiting for it I hear my name called over the loudspeaker. I race back to the gate and the agent from the check-in had hand-carried my tickets up to the gate. Unprecedented.

 

Five minutes later, the flight boards. I get on without further incident, and we smoothly roll down the runway and gently lift off.

 

Alaska’s systems failed and completely hosed me.

 

On the other hand, Delta’s *people* went WAY above and beyond, and did everything in their power to get me to my family today. Thanks, Delta.

 

The shouts out: Delta San Jose Station crew, you guys pulled off the impossible. Huge kudos to superstar Myanh T. for making this happen, and to supporting cast members Jessica H. and Glenn F. who brought everything over the line. Without you guys, I’d be cooling my heels in San Jose this weekend. My family and I can’t thank you enough.

Top 10 Mobile Internet Trends (Feb 2011) from Mary Meeker

Mary Meeker and Matt Murphy share their trendspotting for mobile for 2011. Required viewing.

Key trends to watch, according to Meeker and Murphy:

  • Ubiquitous Computing – Real-time connectivity / 24×7 / in palm of hand
  • More Affordable – Device and data plan pricing falling
  • Faster – Networks and devices improving (owing to Moore’s Law)
  • Personal – Location / preferences / behavior
  • Fun to use – Social / casual / reward-driven marketing
  • Access nearly everything anywhere – “Stuff” in cloud
  • Explosion of apps and monetization – More and making more money
  • Measurable real-world activation – Driving foot traffic to physical stores
  • Reward / influence behavior in real-time – for exactly the right people

And right behind those…

  • HTML5 vs. downloadable apps
  • NFC (Near Field Communication) for payment / offers / loyalty
  • Consumer led mobile health for monitoring / diagnosis / wellness
  • Rapid enterprise adoption of tablets for productivity
  • Tipping Point – > 50% population in developed markets will have Smartphone
  • “SoLoMo” – Social / local / mobile converging
  • “Gamification” – Ultimate way to engage a new generation of audiences
  • Empowerment – impact of empowering billions of people around the world with real-time connected devices has just begun

Check out the whole deck.



Flipping Off the Customer for Fun and Profit

A must-read for today is A Bully Finds a Pulpit on the Web, by David Segal in today's New York Times. It's a story of on online bully, Vitaly Borker, who runs an e-commerce site that sells eyeglasses. His intentional goal is to make customers complain about him online. Why? He says it increases his Google rankings, and that's good for business. In this account, the wronged customer is a woman by the name of Clarabelle Rodriguez. There seem to be hundreds of others.

Picture 1

From a pure storytelling perspective, Segal nails it. His, you know, journalism is fantastic. He digs into the people and the story, and actually goes out there (both online and off) to learn what he can about what's actually taking place, showing up unannounced at Borker's house and wrangling an impromtu living-room interview. Go read the whole thing. Here's the link again.

Both Segal and Jeff Jarvis point out the role that Google has in this whole drama. As search engine results drive an increasing amount of traffic to e-commerce sites, the question becomes what role (if any) does the search giant have in identifying, ferreting out or penalizing bad actors? Should sentiment analysis factor in to where a site falls in search results? I say "no," by the way; any topic worth discussing will have opinions on both sides. The example given in the article on how search terms such as "Barack Obama" would be affected by sentiment analysis is a great hypothetical case.

The focus on Google and search's role in this saga, however, is a bit misguided. There have always been those who feel that there's no such thing as bad publicity. This is the internet-age corrolary: there's no such thing as a bad inbound link. Conceptually, the two concepts are the same. There are those who have felt that anything that gains notice is good for business, and Borker's approach is no different.

As Jeff Jarvis points out in his linked article above, the old caveat emptor saw still holds fast, whether an individual is a customer in a shop or on an e-commerce site. A small amount of homework can prevent a significant amount of angst. Be a smart customer. Do a modicum of research before engaging in a transaction with an unknown actor. Miscreants like Borker are only in the game for the transaction, not the relationship. Build your own relationships with those who are trustworthy.

A Couple of End Notes:

Big props and kudos to Wendy Lea (@wendyslea) and the gang at Get Satisfaction, who get well-deserved notice in the article for being the hub where customers and ethical brands can interact over issues just such as this one. You go, girl.

Here's the Get Satisfaction community where folks are sharing their experiences noted in the NYTimes piece.

One More Thing

I really, really enjoyed Segal's reporting and writing in this piece. Then I started asking myself what was it about the article that was so compelling? Being the geek that I am, I decided to deconstruct the article a bit and see what was actually there. Here's what I found:

Picture 2

(You should be able to click on the word cloud to expand it.)

I suppose I subconsciously knew the following before doing the analysis, but it's kind of cool to see it writ large. Ultimately this article, like all great stories, is about people. It's about Borker versus Rodriguez. It's also about business philosophy, and is a great personification of the underlying discontent that there are those businesspeople out there who will do anything to get their next customer, regardless of the karmic cost. It is, at its core, a contemporary story of good versus evil, updated just in time for the holiday shopping season.

The Google angle is the hook that makes this story timely, and it's the thing that seems to make this story different. But it's not, really. As noted above, I think the Google aspect is a red herring.

UPDATE:

Danny Sullivan at Search Engine Land does a great followup post showing when and where Google integrates customer reviews into its experience.

UPDATE 2:

Thor Mueller from GetSatisfaction shares some more detail on GetSatisfaction's interactions with Borker over the years

Cartoon: David G. Klein, NYTimes

Facebook Places Overview

Here's quick overview on Facebook Places (Facebook's new location-based service) from David Armano.

Link here: David Armano Point of View on Facebook Places

Facebook Places
 

Key pull quote from David:

"From a user perspective, Facebook places is not bad, which is a bit of an accomplishment for a new launch. From a platform perspective this is not great news for the competition. However, there are some serious issues and the biggest is lack of integration with other platforms such as Twitter. There is also no reward system (badges) which some Foursquare users like and others care less about. The experience though shows promise and for Facebook it's yet another source of behavioral data which will prove to be valuable to advertisers and brands. In short, as a user it's off to a decent start. If your Facebook connections use it, it's likely you might as well. If users adopt the behavior as Facebook rushes to support other mobile platforms and global locations it could gradually make the act of checking-in as common as the status update. If this happens, organizations with physical locations will have to take a very close look at this and what it means for their business."

The Rise of the Creators (Mobile Edition)

Some interesting data from Pew.  Note that we're not just consumers, but creators thanks to mobile, as evidenced by the photo / video / text growth. Full source is here. Internet access over mobile also is experiencing statistically significant growth. -cfc

"Cell phone ownership has remained stable over the last year, but users are taking advantage of a much wider range of their phones’ capabilities compared with a similar point in 2009. Of the eight mobile data applications we asked about in both 2009 and 2010, all showed statistically significant year-to-year growth.

This year Pew also asked for the first time about seven additional cell phone activities. Among all cell phone owners:

  • 54% have used their mobile device to send someone a photo or video
  • 23% have accessed a social networking site using their phone
  • 20% have used their phone to watch a video
  • 15% have posted a photo or video online
  • 11% have purchased a product using their phone
  • 11% have made a charitable donation by text message
  • 10% have used their mobile phone to access a status update service such as Twitter"